Tony Hegewald

Solution Architect

About me

Ever since I first got involved with digital marketing and the idea of orchestrating a customer journey, this has been a passion. I took the first steps in a small agency as an online marketing manager, supervising customer websites, onlineshops, Google Analytics and Adwords accounts.

From 2017 to 2021 I worked at T-Systems MMS where I got to know different marketing automation tools like Salesforce and SAP Marketing Cloud, Mautic and MS Dynamics 365 Marketing. Here I was also able to focus even more on subjects like customer experience, process automation and customer journeys.

Since 2021 I am an employee at Salesforce where my main topics are the Salesforce Marketing Cloud and Customer Data Platform.

Tony Hegewald


My work experience

Marketing Automation Tools

Salesforce Marketing Cloud

Marketing Cloud

Interaction Studio

Salesforce MC Personalization / Interaction Studio

Customer Data Platform

Salesforce Data Cloud / Customer Data Platform

SAP Marketing Cloud

SAP Marketing Cloud

Microsoft Dynamics 365 Marketing

Microsoft Dynamics 365



Focus Topics

Marketing Automation
Campaign Management
Customer Data Platform
Solution Design

Industry Experience

Financial Services

Past Work Experience

Web Analytics
Content Management
Conversion Optimization
Email Marketing


Certifications & Accreditations

Marketing Cloud Personalization Accredited Professional

Marketing Cloud Personalization Accredited Professional


DESelect Certified

DESelect Certified DESelect Spring '21


Salesforce CDP Accredited Professional

Salesforce CDP Accredited Professional


Marketing Cloud Developer

Salesforce Marketing Cloud Developer


Marketing Cloud Administrator

Salesforce Marketing Cloud Administrator


Marketing Cloud Consultant

Salesforce Marketing Cloud Consultant


Email Specialist

Salesforce Marketing Cloud Email Specialist


Email Marketing Certified

Email Marketing Certified (Hubspot)


SAP Hybris Marketing Cloud

Certified Associate SAP Hybris Marketing Cloud



Customer Experience with SAP C/4HANA


Conversion Optimierung

Spezialist Conversion-Optimierung (ConversionBoosting)


eCommerce Optimierung

Spezialist eCommerce-Optimierung (ConversionBoosting)


Landingpage Optimierung

Spezialist Landingpage-Optimierung (ConversionBoosting)


Google Digital Workshop

Google Digital Workshop



Stay tuned ;)


My career path


Solution Architect

Jul 2021 - today

At Salesforce I focus on the areas of marketing tools, solution design and implementations. Here I am again expanding my knowledge to include new technologies, such as Customer Data Platform, and also more industries, such as Health and Financial Services.


SFMC Blogger

Aug 2020 - today

I started a blog with my colleague and good friend Stephan de Paly. On this blog we write about marketing automation, project topics, ideas and approaches around Salesforce Marketing Cloud implementations.

T-Systems Multimedia Solutions

Digital Marketing Consultant

Oct 2017 - Jul 2021

As a consultant I worked with different marketing automation tools like Salesforce Marketing Cloud, SAP Marketing Cloud and Microsoft Dynamics Marketing. In addition I have become more involved in overarching customer experience and customer journey topics.

T-Systems MMS

Internetagentur Level pro

Online Marketing Manager & Innovation Manager

Mar 2017 – Aug 2017

As an online marketing manager and innovation manager, I looked after various clients in the areas of SEO, web analytics, e-commerce, usability and online advertising. Before I became a marketing manager for the agency Level pro, I was employed as a project assistant during the writing of my bachelor thesis.

Level pro

Personalisierung von Onlinewerbung

Bachelor Thesis – Personalization of Online Advertising in Germany

Oct 2016 – Feb 2017

In my bachelor thesis I primarily dealt with different types of targeting as well as the possible uses of personalized advertising for companies.

Axel Springer

Assistant of the Publishing Management

Mar 2016 – Jul 2016

As an intern at Axel Springer SE, I conducted market and competition analyses, prepared presentation documents, calculations and analyses and evaluated internal data and market data.

Mehrweg e.V.

Project Lead for a nonprofit crossmedia Campaign

Apr 2015 – Feb 2016

For the Mehrweg e.V. Leipzig we developed advertising material in the areas of print, online (social media) and moving image. We also conducted a crowdfunding campaign and organised various events with the association. To this day, Mehrweg e.V. continues to work with the products of the campaign.

Image film of Mehrweg e.V.

Theater am Schwanenteich

Production Manager at "Theater am Schwanenteich"

Feb 2014 – Dec 2014

As production manager I was responsible for the organisation, financial management (acquisition and purchasing) and led the marketing team. The theatre changes the play and the team every year.

Detox Endzeitdrama

Marketing and Media Spokesperson at Detox

Oct 2013 – Oct 2017

Since the end of 2013 the transmedia end-time drama "Detox - Wenn du alles verloren hast" was produced by Schwarzfuchs Filmproduktion GbR. With the combination of book, movie and audiobook we are breaking new ground in media. The product is available on the website since 2017.

Project trailer

Hochschule Mittweida Medienmanagement

Media Management at Hochschule Mittweida - University of Applied Sciences

Sep 2013 - Feb 2017

In my bachelor studies I learned to work with online, print and audiovisual media.

New Zealand

Work and Travel in New Zealand

Aug 2012 – Jun 2013

For almost a whole year I was travelling in New Zealand. I improved my English, met many new people from all over the world and discovered a wonderful country. I also wrote about the whole trip in my blog.

This is the private website of:
Tony Hegewald
Hauptmannstr. 16
01139 Dresden

© 2023 | Tony Hegewald


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