Ever since I first got involved with digital marketing and the idea of orchestrating a customer journey, this has been a passion. I took the first steps in a small agency as an online marketing manager, supervising customer websites, onlineshops, Google Analytics and Adwords accounts.
From 2017 to 2021 I worked at T-Systems MMS where I got to know different marketing automation tools like Salesforce and SAP Marketing Cloud, Mautic and MS Dynamics 365 Marketing. Here I was also able to focus even more on subjects like customer experience, process automation and customer journeys.
Since 2021 I am an employee at Salesforce where my main topics are the Salesforce Marketing Cloud and Customer Data Platform.
My work experience
Salesforce MC Personalization / Interaction Studio
Salesforce Data Cloud / Customer Data Platform
SAP Marketing Cloud
Microsoft Dynamics 365
Customer Data Platform
SEO & SEA
Certifications & Accreditations
My career path
Jul 2021 - today
At Salesforce I focus on the areas of marketing tools, solution design and implementations. Here I am again expanding my knowledge to include new technologies, such as Customer Data Platform, and also more industries, such as Health and Financial Services.
Oct 2017 - Jul 2021
As a consultant I worked with different marketing automation tools like Salesforce Marketing Cloud, SAP Marketing Cloud and Microsoft Dynamics Marketing. In addition I have become more involved in overarching customer experience and customer journey topics.
Mar 2017 – Aug 2017
As an online marketing manager and innovation manager, I looked after various clients in the areas of SEO, web analytics, e-commerce, usability and online advertising. Before I became a marketing manager for the agency Level pro, I was employed as a project assistant during the writing of my bachelor thesis.
Oct 2016 – Feb 2017
In my bachelor thesis I primarily dealt with different types of targeting as well as the possible uses of personalized advertising for companies.
Mar 2016 – Jul 2016
As an intern at Axel Springer SE, I conducted market and competition analyses, prepared presentation documents, calculations and analyses and evaluated internal data and market data.
Apr 2015 – Feb 2016
For the Mehrweg e.V. Leipzig we developed advertising material in the areas of print, online (social media) and moving image. We also conducted a crowdfunding campaign and organised various events with the association. To this day, Mehrweg e.V. continues to work with the products of the campaign.
Feb 2014 – Dec 2014
As production manager I was responsible for the organisation, financial management (acquisition and purchasing) and led the marketing team. The theatre changes the play and the team every year.
Oct 2013 – Oct 2017
Since the end of 2013 the transmedia end-time drama "Detox - Wenn du alles verloren hast" was produced by Schwarzfuchs Filmproduktion GbR. With the combination of book, movie and audiobook we are breaking new ground in media. The product is available on the website since 2017.
Sep 2013 - Feb 2017
In my bachelor studies I learned to work with online, print and audiovisual media.
Aug 2012 – Jun 2013
For almost a whole year I was travelling in New Zealand. I improved my English, met many new people from all over the world and discovered a wonderful country. I also wrote about the whole trip in my blog.